SearchCap: Search trademark issues & search pictures

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

The post SearchCap: Search trademark issues & search pictures appeared first on Search Engine Land.

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Initial Interest Confusion rears its ugly head once more in trademark infringement case

Columnist Chris Silver Smith details recent trademark infringement cases in which site search results pages caused legal issues for retailer sites. E-commerce businesses should take notice!

The post Initial Interest Confusion rears its ugly head once more in trademark infringement case appeared…

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Search in Pics: Google drum set, a deep blue room & Google sneakers

In this week’s Search In Pictures, here are the latest images culled from the web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have and more. Google deep blue meeting room: Source: Twitter Google elephant march…

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SearchCap: Google link warning, in-store sales & more SEM

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

The post SearchCap: Google link warning, in-store sales & more SEM appeared first on Search Engine Land.

Please visit Search Engine Land for the full article.

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Google warns against misusing links in syndication & large-scale article campaigns

If the primary purpose of distributing content is to gain links, both authors and publishers risk a Google penalty.

The post Google warns against misusing links in syndication & large-scale article campaigns appeared first on Search Engine Land.

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How to compare paid search and organic search without sounding foolish

Which search channel is better: paid or organic? Columnist Andy Taylor argues that there is no simple answer to this question, despite what some practitioners may want to believe.

The post How to compare paid search and organic search without sounding foolish appeared first on Search Engine Land.

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Quality Score and other leverage points

Looking for ways to gain an advantage in paid search? Columnist Kevin Lee has some ideas to increase Quality Score metrics and surpass your competitors.

The post Quality Score and other leverage points appeared first on Search Engine Land.

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Micro-wins: The true secret to AdWords success

The PPC world is rife with stories of quick wins, hacks and tricks that lead to big gains in paid search performance — but columnist Jacob Baadsgaard notes that the best results with AdWords accounts are often the result of many smaller wins over time.

The post Micro-wins: The true secret to…

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Google expands offline attribution and launches in-store sales measurement

Google is beefing up offline analytics with more store visitation and sales data.

The post Google expands offline attribution and launches in-store sales measurement appeared first on Search Engine Land.

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