Mobile Marketing vs. In-Store Sales: Help! What’s the Correlation?

Today’s consumers research products on the go, using their smartphones to find and choose at which nearby business to make a purchase or eat a meal. Most visit the store they select on the same day. Yet most marketers can’t – or don’t – optimize their digital presence or measure the impact of their…

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SearchCap: AdWords dashboards, new Google hotel reviews & featured snippets report

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

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Google confirms it’s rolling out new reviews format for hotels

It’s official, Google is rolling out the more graphical user interface for hotel reviews.

The post Google confirms it’s rolling out new reviews format for hotels appeared first on Search Engine Land.

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MarTech is coming! MarTech is coming! To Boston Oct. 2-4

Earlier this month, we wrapped up the West Coast edition of MarTech. The conference kicked off with the Stackies, an awards ceremony celebrating exceptional illustrations of marketing technology stacks from companies like Microsoft, Cisco and many more. I also unveiled the 2017 edition of…

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Spotted: AdWords reporting dashboards that can be scheduled & shared

Create visual dashboards that can be emailed on a regular basis from AdWords Report Editor.

The post Spotted: AdWords reporting dashboards that can be scheduled & shared appeared first on Search Engine Land.

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Crafting a successful holistic search approach

Columnist David Freeman believes that integrating paid and organic search into a single holistic search strategy can increase efficiency and help marketers make smarter, more data-driven decisions.

The post Crafting a successful holistic search approach appeared first on Search Engine Land.

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New study on featured snippets within Google reveals growth & optimization techniques

Study shows nearly 30% of the Google results have featured snippets.

The post New study on featured snippets within Google reveals growth & optimization techniques appeared first on Search Engine Land.

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The consumer decision journey in the increasingly complex search retail marketplace

As e-commerce continues to grow, retail marketers will need to invest in digital marketing. Columnist Christi Olson makes the case that search can strengthen your online retail strategy at every stage of the buyer journey.

The post The consumer decision journey in the increasingly complex search…

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AdWords gets Google Optimize & Google Surveys 360 integrations

Advertisers will be able to create landing page tests down to the keyword level and deploy consumer surveys to remarketing lists.

The post AdWords gets Google Optimize & Google Surveys 360 integrations appeared first on Search Engine Land.

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